Tru Living wood house

Shopify Store

Content writing

Designed a clean, inviting, and conversion-focused Shopify store for a Canadian company specializing in premium wooden houses. The goal was to create a digital space that reflects the warmth, craftsmanship, and trust associated with their products—while ensuring a smooth and intuitive buying journey.

Challenges
& Objectives

/ Project Overview

Tru Living needed an online store that showcased their wooden homes with clarity and aesthetic appeal. Their previous setup lacked structure and didn’t properly highlight product details, customization options, or brand personality. I built a Shopify storefront that feels natural, modern, and easy to navigate.

/ Challenges

  • Presenting high-value wooden houses in a visually compelling, trustworthy way.

  • Creating product pages that communicate detailed features without overwhelming users.

  • Ensuring the store feels premium while staying simple and conversion-friendly.

/ Objectives

  • Build a professional, warm, and nature-inspired Shopify design.

  • Highlight product craftsmanship with structured layouts and high-quality visuals.

  • Improve the shopping experience by making navigation, information flow, and CTAs seamless and clear.

/ Final Outcome

The final Shopify store feels polished, user-friendly, and visually aligned with Tru Living’s brand identity. The new design improves trust, enhances product presentation, and makes the browsing-to-inquiry journey smooth giving Tru Living a strong digital foundation to scale their sales across Canada.