Rang-e-Khushboo

Developed brand-aligned content and social media strategies for an online perfume store, aiming to strengthen their digital presence and build a consistent brand voice. Focused on crafting engaging copy, visually appealing social posts, and cohesive messaging across platforms.

Client

Javeria Abid (CEO)

Role

Content Writer & Social Media Manager

Services

Motion Graphics

Challenges & Objectives

/ Project Overview

We partnered with Rang-e-Khushboo to elevate their brand identity through content writing and social media management. The goal was to create a unified tone, strengthen customer engagement, and bring more visibility to their fragrance products.

/ Challenges

  • Creating unique, brand-specific content in a competitive fragrance market.

  • Maintaining consistent posting with visuals and copy that match the brand’s aesthetic.

  • Increasing audience engagement on social media platforms.

/ Objectives

  • Develop clear, compelling product descriptions and brand-focused content.

  • Create and manage social media content that reflects the brand’s tone and visual identity.

  • Improve brand awareness and customer interaction through strategic SMM.

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Urban Cyclists Serenity
Collaborative Work Session
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Final Outcome

The brand achieved a more polished and consistent identity, supported by meaningful content and visually resonant social posts. Engagement grew steadily, and the refined messaging helped Rang-e-Khushboo communicate its personality more effectively across digital channels.