UAE Safari Travel Agency

Content Writing

WordPress Website Redesigning

Redesigned a complete WordPress website for a UAE-based travel agency, transitioning them from a problematic custom-built site to a fast, SEO-friendly, and fully manageable WordPress platform. The redesign focused on improving speed, usability, and conversions.

Challenges & Objectives

/ Project Overview

UAE Safari approached us with a custom-coded website that caused significant issues, including slow loading, poor SEO performance, and limited flexibility for updates. After a detailed review, I recommended a complete shift to WordPress, enabling a more scalable, optimized, and user-controlled system.

The new design delivered a smoother user experience and directly contributed to a noticeable increase in leads and sales.

/ Challenges

  • Extremely slow performance due to heavy custom code.

  • Difficult to update, manage, or optimize for SEO.

  • Poor user experience impacting conversions and search rankings.

/ Objectives

  • Rebuild the entire website on WordPress for better speed, control, and SEO readiness.

  • Create a clean, modern, travel-focused design that improves credibility.

  • Enhance lead generation with improved structure, CTAs, navigation, and page speed.

Final Outcome

The redesigned WordPress website delivered faster load times, improved SEO visibility, and a far better user experience. With clean layouts, optimized content structure, and enhanced performance, UAE Safari saw significant improvements in leads, inquiries, and overall sales—transforming their digital presence from limiting to growth-ready.